It’s too worried when we shoot bulk email to our readership or promoted base and most of the sometimes all emails goes to spam all emails providers mark it to spam.i tried too many things after too much of hit and trial I found ways to delivery of my promotional into inbox.
Below are steps for achieving inbox delivery of email
Mange email sender IP reputation
No reputation of sender server IP is same as bad reputed servers
for maintaining server reputation some ant- spamming rules needs to be configured without passing the rules the email shouldn’t be shoot.
Sender server IP shouldn’t be blacklisted on spam directory
check your email sender ip is not blacklisted on against 24 of the most common ipv4 blacklists,blacklisting on below prided tends your email delivery on spam folder.
blacklisting service are:
SPF entry:SPF entry on sender domain required which say authenticity of email from sender domain to isp
DKIM entry:DKIM entry should be added in Sender server and domain level it is a signature of sender which tells IPS the authenticity and validity of mail sent from domain like a signature in checkbook which you present in the bank for cash withdraw.
Warm up process for domain reputation building with ISP.
analysis of success on warm up process
Warmup process is a process in which sender IP is associated with new domain and sent to highly active users to make reputation on ESP of domain with IP.in this process general followed rules are to complete your base for 15 to 30 days for last opener plus news small base who are proactive for your email means showing interest in your email.
email text and image ratio is also big deal for mailer ideally it should be 75 and 25%.
colour used in text and image should not be in same color or highly bright red
word used in email message message should avoid spam assassin recommended words like lottery,free,win,large number,movie tickets slang adult pills etc.
purpose of email should be present in email
unsubscription link mostly required things
report spam link use report spam link else user report spam to esp
Mandatory for email.